Each February, Scottsdale becomes one of the most exciting places to live and visit in Arizona and the WM Phoenix Open Pro-Am is a big reason why. This vibrant prelude to the Waste Management Phoenix Open draws crowds of golf fans, celebrity athletes, and social energy to TPC Scottsdale, where spectators get a front-row taste of tournament week. For homebuyers considering Scottsdale, events like this highlight the dynamic lifestyle opportunities that come with living here from sports culture and community engagement to social experiences that extend well beyond the golf course.

What the Pro-Am Is & Why Fans Come 

The WM Phoenix Open Pro-Am, often called the Annexus Pro-Am, is an annual mood-setter for the full Waste Management Phoenix Open week at TPC Scottsdale. It pairs professional golfers with celebrities, athletes, and local personalities in a lively, fun-focused round of golf that precedes the main tournament.

In 2026, the lineup featured a mix of big names from sports and entertainment from NFL legends like Larry Fitzgerald to Super Bowl champion Travis Kelce, MLB All-Stars, and more, all teeing up alongside PGA Tour pros. This blend of celebrity participation and competitive golf creates a magnetic atmosphere that draws fans, families, and visitors to Scottsdale’s golf scene early in the week.

Unlike many golf events elsewhere, the Phoenix Open, including its Pro-Am, is known for a social, fan-centric vibe: enthusiastic crowds, energetic interactions, and a sense of celebration around the game. For buyers, it demonstrates how Scottsdale’s events tap into both community fun and world-class sport, adding to the city’s appeal as a place where lifestyle and leisure meet.

What Makes the Pro-Am & WM Phoenix Open Special 

The Pro-Am kicks off tournament week with experiences that resonate far beyond the fairways:

• Celebrity & Athlete Engagement: From pro golfers to NFL stars and MLB players, the Pro-Am draws a wide range of fan-friendly personalities who contribute to a fun, approachable event atmosphere.
  
  
• Fan-First Energy: Even before the main event begins, spectators enjoy music, interaction, and an upbeat vibe that makes attending feel like a social outing, not just a sporting event.
  
  
• Community Connection: Pro-Am day offers a casual way for fans to be close to the action and for players to mingle with the crowd, making Scottsdale’s golf culture feel inclusive and lively.
  
  
• Lead-In to The Greatest Show on Grass: The Pro-Am builds excitement and sets the tone for the main Waste Management Phoenix Open, already one of the year’s most attended PGA Tour events.
  

This combination of sport, culture, and entertainment reflects why Scottsdale events aren’t just singular moments, they’re part of a broader lifestyle tapestry that residents embrace year after year.

Why This Matters for Scottsdale Homebuyers 

Lifestyle events like the WM Phoenix Open and its Pro-Am matter because they shape community identity and contribute to how buyers perceive a market’s overall appeal. Today’s homebuyers don’t just look at square footage or lot size, they also value experiences, connectivity, and cultural vibrancy in the places they choose to call home.

Scottsdale’s ability to support world-class events that bring global attention, local pride, and social engagement signals a healthy, dynamic community, one that offers more than four seasons or scenic views. From golf thrills and celebrity appearances to fan festivals and spirited crowds, these experiences help reinforce Scottsdale’s reputation as a destination for active, engaged, and experience-driven living, qualities that can enhance neighborhood desirability and long-term property demand.

Find Your Scottsdale Home, Where Lifestyle Meets Everyday Living

At EverythingAZLiving.com, we help you discover homes in neighborhoods that align with the lifestyle you want from vibrant event calendars and social experiences to top-tier amenities and community engagement. If Scottsdale’s energy and lifestyle appeal to you, let’s find the perfect place to call home.